Strategy & structure
Audience, goals, positioning, page priorities, user paths, and a plan for the content your site needs.
Services
Website services for the work you actually need done.
Cast Shadow works with small businesses, nonprofits, and established teams that need a capable website partner without adding another layer of management.
01 / Plan & Build
New websites and full redesigns.
For organizations whose current website no longer explains the business, supports the team, or gives visitors a clear reason to act.
Custom web design
Responsive page designs built around your brand, your customers, and the way the website must work.
WordPress development
A maintainable build with practical editing tools, tested layouts, and clean technical foundations.
Copy direction & launch
Help shaping the message, moving content, checking forms and analytics, and handling the launch list.
02 / Sell Online
Ecommerce setup and repair.
For stores that need a better product structure, a cleaner buying path, or reliable help with the details that keep online sales moving.
WooCommerce & Shopify
Store configuration, product types, categories, variations, payments, shipping, tax, and launch checks.
Product organization
Clearer product pages, filters, navigation, and content that help customers find the right item.
Checkout improvements
Review and repair of cart, checkout, account, email, and mobile purchase flows.
Store support
Extension conflicts, broken features, catalog updates, integrations, reporting, and ongoing fixes.
03 / Get Found & Improve
Focused improvements for an existing site.
For websites that work, but load slowly, rank poorly, confuse visitors, or leave useful data sitting untouched.
Modern search visibility
Technical SEO, page structure, crawl issues, metadata, internal links, and content that answers real customer questions.
Accessibility
Keyboard use, headings, labels, contrast, alternative text, focus states, and other practical accessibility fixes.
Speed & mobile usability
Image, code, layout, caching, and interaction improvements that reduce friction on phones and slower connections.
Analytics & conversion
GA4, Search Console, ecommerce tracking, form measurement, reporting, and changes tied to visitor behavior.
04 / Keep It Running
Ongoing website care and support.
For teams that need regular updates, monitoring, and a dependable person who already understands how the website is put together.
Managed hosting
Hosting, SSL, backups, uptime monitoring, security checks, staging, and support when the server needs attention.
WordPress care
Core and plugin updates, compatibility checks, troubleshooting, cleanup, and recovery support.
Content updates
New pages, staff changes, articles, products, campaign pages, downloads, forms, and seasonal edits.
Reporting & next steps
Useful reporting, issue tracking, and a short list of improvements based on business priorities.
Ways to work together
Use the level of support that fits the job.
Build or redesign
A scoped engagement with clear stages, reviews, and a launch target.
Fix a specific problem
A short engagement for an audit, cleanup, migration, repair, or set of improvements.
Website care
Regular maintenance, updates, monitoring, and access to help when it is needed.
Tell us what is working—and what is not.
We will help you find a sensible starting point.