Wanting to present their viewers with a professional and friendly website, Genius Products, the producer of the Baby Genius product line, came to Cast Shadow for the initial website design. After several different preliminary designs, Cast Shadow came up with a look that Genius Products loved.
Working closely with their web development company, Cast Shadow developed the overall look and feel for the site. Creating all the graphics and downloadable files, Cast Shadow then shipped these to their web development company for programming.
Cast Shadow assisted in developing an assortment of downloadable files for the resources on the site, including helpful worksheets for parents.
After internal restructuring, maintenance of the website was shifted to their marketing department.